The Blackwell Encyclopedia of Management, Volume 9, Marketing, 2nd EditionISBN: 978-1-4051-0254-4
Hardcover
416 pages
June 2006, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- features over 250 entries;
- includes new content on aspects of cross cultural marketing,
research in marketing methodologies, societal marketing and
marketing strategy;
- assesses the implications of developments in new information
and communications technologies;
- contains extensive revisions to the section on retailing to embrace contemporary trends.
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