The Handbook of International Marketing CommunicationsISBN: 978-0-631-20091-8
Paperback
312 pages
January 1991, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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* Fills a recognised gap in international marketing literature.
* Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson.
* Unique in its truly global and integrative approach.
* Offers broad coverage of key topics providing scope, depth and quality.
* Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson.
* Unique in its truly global and integrative approach.
* Offers broad coverage of key topics providing scope, depth and quality.
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