Wiley.com
Print this page Share

The Handbook of International Marketing Communications

ISBN: 978-0-631-20091-8
Paperback
312 pages
November 1999, Wiley-Blackwell
List Price: US $45.00
Government Price: US $36.18
Enter Quantity:   Buy
The Handbook of International Marketing Communications (0631200916) cover image

Sylvester Monye is Principle Lecturer and Course Director of the MSc in the International Business programme at South Bank University, London, and Visiting Professor of Marketing and International Business at Assumption University of Thailand, Bangkok.

More By This Author

Related Titles

More By This Author

General Marketing & Sales

by Cathy Hart (Editor), Malcolm Kirkup (Editor), Paul Walley (Editor), Diane Preston (Editor), Mohammed Rafiq (Editor)
by Roger Cartwright, Michael Collins, George Green, Anita Candy, Management Charter Initiative (MCI) (Foreword by)
by George G. Brenkert
by Barbara R. Lewis (Editor), Dale Littler (Editor)
by Zig Ziglar, John P. Hayes
Back to Top