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The Handbook of International Marketing Communications

Sylvester O. Monye (Editor)
ISBN: 978-0-631-20091-8
Paperback
312 pages
January 1991, Wiley-Blackwell
List Price: US $70.95
Government Price: US $36.18
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Sylvester Monye is Principle Lecturer and Course Director of the MSc in the International Business programme at South Bank University, London, and Visiting Professor of Marketing and International Business at Assumption University of Thailand, Bangkok.

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