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Textbook
Consumers and ServicesISBN: 978-0-471-96269-4
Paperback
284 pages
May 1998, ©1998
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THE SERVICE CONSUMER.
Consumers and Services.
Pre-Consumption of Services.
Consuming Services.
Evaluating Services.
THE SERVICE CONSUMER IN CONTEXT.
The Tourism and Travel Consumer.
The Professional Services Consumer.
The Financial Services Consumer.
The Healthcare Consumer.
The Charity Consumer.
CONCLUSION.
Conclusion.
Index.
Consumers and Services.
Pre-Consumption of Services.
Consuming Services.
Evaluating Services.
THE SERVICE CONSUMER IN CONTEXT.
The Tourism and Travel Consumer.
The Professional Services Consumer.
The Financial Services Consumer.
The Healthcare Consumer.
The Charity Consumer.
CONCLUSION.
Conclusion.
Index.
Related Titles
Consumer Behavior
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
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