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Textbook
Consumers and ServicesISBN: 978-0-471-96269-4
Paperback
284 pages
June 1998, ©1998
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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THE SERVICE CONSUMER.
Consumers and Services.
Pre-Consumption of Services.
Consuming Services.
Evaluating Services.
THE SERVICE CONSUMER IN CONTEXT.
The Tourism and Travel Consumer.
The Professional Services Consumer.
The Financial Services Consumer.
The Healthcare Consumer.
The Charity Consumer.
CONCLUSION.
Conclusion.
Index.
Consumers and Services.
Pre-Consumption of Services.
Consuming Services.
Evaluating Services.
THE SERVICE CONSUMER IN CONTEXT.
The Tourism and Travel Consumer.
The Professional Services Consumer.
The Financial Services Consumer.
The Healthcare Consumer.
The Charity Consumer.
CONCLUSION.
Conclusion.
Index.
Related Titles
Consumer Behavior
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
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