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Textbook
Consumers and ServicesISBN: 978-0-471-96269-4
Paperback
284 pages
June 1998, ©1998
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.
Gillian Hogg is the author of Consumers and Services, published by Wiley.
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Consumer Behavior
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