Textbook
Understanding Marketing: A European CasebookISBN: 978-0-471-86093-8
Paperback
260 pages
April 2000, ©2000
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Supplementary websiteContains case teaching notes for all case studies in the text, apart from Case 2. Also includes PowerPoint Slides to accompany cases 8, 18 and 20.