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Textbook

Understanding Marketing: A European Casebook

ISBN: 978-0-471-86093-8
Paperback
260 pages
April 2000, ©2000
List Price: US $55.95
Government Price: US $37.72
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Understanding Marketing: A European Casebook (047186093X) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Supplementary websiteContains case teaching notes for all case studies in the text, apart from Case 2. Also includes PowerPoint Slides to accompany cases 8, 18 and 20.
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