Textbook

Understanding Marketing: A European Casebook

Celia Phillips, Ad Pruyn, Marie-Paule Kestemont

ISBN: 978-0-471-86093-8

Paperback

260 pages

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Supplementary websiteContains case teaching notes for all case studies in the text, apart from Case 2. Also includes PowerPoint Slides to accompany cases 8, 18 and 20.

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