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Textbook
The Marketing Plan, 5th EditionISBN: 978-0-471-75529-6
Paperback
350 pages
December 2005, ©2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Chapter 2. Scanning Your Environment.
Chapter 3. Establishing Goals and Objectives.
Chapter 4. Developing Marketing Strategy.
Chapter 5. Developing Marketing Tactics.
Chapter 6. Forecasting for Your Marketing Plan.
Chapter 7. Calculating Important Financial Ratios for Your Marketing Plan.
Chapter 8. Presenting the Marketing Plan.
Chapter 9. Implementation.
Appendix A: Sample Marketing Plans.
Appendix B: Sources of Secondary Research.
Appendix C: Examples of Simple Marketing Research and a Marketing Research Checklist.
Appendix D: How to Lead a Tam.
Appendix E: The Concept and Application of Marketing Strategy.Appendix.
Appendix F: Useful Worksheets for Market Planning.
Appendix G: Useful Web Site that can Help You Develop a Marketing Plan.
Index.
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