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Textbook
The Marketing Plan, 5th EditionISBN: 978-0-471-75529-6
Paperback
350 pages
December 2005, ©2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Step-by-step approach for producing a professional marketing plan.
- Time-saving forms for a variety of marketing planning tasks, such as defining the target market and making decisions about products using a portfolio approach.
- Actual student plans prepared in the classroom.
- Proven classroom-tested method for teaching basic marketing ideas, incorporating accounting, finance, and management principles, and translating those ideas and principles into a finished plan.
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