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Textbook
The Marketing Plan, 5th EditionISBN: 978-0-471-75529-6
Paperback
350 pages
December 2005, ©2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- 3 New marketing plans added.
- 20 new work sheets all also available online at www.wiley.com/college/cohen
to help students with information that may be needed for marketing
plan such as:
- Developing profiles of target markets
- Establishing an advertising and publicity budget
- Quick go/no-go new product checklist
- New Appendix: Useful Internet Sites for Marketing Planning
Related Titles
More By This Author
Strategic Marketing
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Read an Excerpt
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