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Textbook
The Marketing Plan, 5th EditionISBN: 978-0-471-75529-6
Paperback
350 pages
December 2005, ©2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"I thought the book was very well done. It brings out very clearly
the steps in a Marketing Plan. I am considering this book as a
supplement to my marketing text."
David Nemi, Niagara County Community College
"I found the book to be comprehensive and interesting. It promotes active learning and application of concepts."
Raj Devasagyam, Siena College
"Great book. It is very comprehensive and at the same time well structured. I have adapted this text book and I can only recommend. The students get a clear idea about how to tackle a strategic marketing plan."
Ozcan Kilic, University of Wisconsin-River Falls
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