Textbook
The Marketing Plan, 5th EditionISBN: 978-0-471-75529-6
Paperback
350 pages
December 2005, ©2006
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Dr. William A. Cohen is Professor of Business Administration, Touro University International, and past Chairman of the Marketing Department and Director of the Small Business Institute at California State University , Los Angeles . He has also taught at the University of Southern California and the Peter Drucker School of Management at Claremont Graduate University and was President of California American University.
Professor Cohen has a B.S. from theUnited States Military Academy at West Point, an M.B.A. from the University of Chicago , and an M.A. and Ph.D. in management from Claremont Graduate University . He is also a distinguished graduate of the Industrial College of the Armed Forces, National Defense University , and a retired major general in the U.S. Air Force Reserve.
Professor Cohen has a B.S. from the