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Textbook

Restaurant Marketing for Owners and Managers

ISBN: 978-0-471-22627-7
Paperback
240 pages
October 2003, ©2004
List Price: US $29.95
Government Price: US $22.36
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Restaurant Marketing for Owners and Managers (0471226270) cover image

Preface.

1. Introduction: What Am I Getting Myself Into?

2. Location: Where Am I Going to Put This Place?

3. Environmental Analysis: What Am I Up Against?

4. Identifying Markets: Who Are My Customers and What Do They Want?

5. Menu Development: What Should My Sales Kit Look Like?

6. Pricing: What Should I Charge for This Stuff?

7. Service: How Do I Get My Staff to Give the Right Amount of Attention?

8. Other Income Streams: How Much Extra Stuff Can I Sell?

9. Communications: How Do I Get on the Guest’s Radar Screen?

10. Technology: How Do I Surf My Way to Success?

11. Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost?

Resources.

Index.

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