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Textbook
Restaurant Marketing for Owners and ManagersISBN: 978-0-471-22627-7
Paperback
240 pages
October 2003, ©2004
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- Offers practical advice on how to use marketing to create a successful restaurant.
- Presents strategies that link location and design of restaurant with its menu and pricing.
- Illustrates how to put together a marketing plan and budget.
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