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Marketing Hospitality, 3rd Edition

ISBN: 978-0-471-34885-6
Hardcover
384 pages
June 2001, ©2002
List Price: US $140.95
Government Price: US $105.56
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Marketing Hospitality, 3rd Edition (0471348856) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.

The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.

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