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Textbook
Restaurant Marketing for Owners and ManagersISBN: 978-0-471-22627-7
Paperback
240 pages
November 2003, ©2004
 Other Available Formats: E-book, Wiley E-Text
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PATTI J. SHOCK, CPCE, is a professor and Chair of the Tourism and
Convention Department of the William F. Harrah College of Hotel
Administration at the University of Nevada, Las Vegas.
JOHN T. BOWEN is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.
JOHN M. STEFANELLI, PhD, is a professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.
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