Wiley.com
Print this page Share
Textbook

Restaurant Marketing for Owners and Managers

ISBN: 978-0-471-22627-7
Paperback
240 pages
October 2003, ©2004
List Price: US $29.95
Government Price: US $22.36
Enter Quantity:   Buy
Restaurant Marketing for Owners and Managers (0471226270) cover image

PATTI J. SHOCK, CPCE, is a professor and Chair of the Tourism and Convention Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.

JOHN T. BOWEN is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.

JOHN M. STEFANELLI, PhD, is a professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.

More By These Authors

Back to Top