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Cases in Hospitality Management: A Critical Incident Approach, 2nd Edition

ISBN: 978-0-471-68693-4
Paperback
172 pages
November 2005, ©2006
List Price: US $75.95
Government Price: US $56.92
Enter Quantity:   Buy
Cases in Hospitality Management: A Critical Incident Approach, 2nd Edition (047168693X) cover image

Cases in Hospitality Management: A Critical Incident Approach, Second Edition is one of the few casebooks on the market that focuses specifically on hospitality management. It adopts a critical incident approach, a powerful teaching methodology whereby customers and employees are asked to identify actual experiences regarding service in the hospitality industry – both positive and negative - and then to describe the organization’s response to it.  This approach encourages thorough analysis of a prominent issue, thus highlighting the wide range of complexities that face managers on the hospitality industry on a daily basis.   Cases involving many segments of the industry - including airlines, railroads, private clubs, conference centers, travel agents, and restaurants – are included, as are fifteen new cases and a new section on hospitality technology. 

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