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Textbook
Services Marketing Management: A Strategic Perspective, 2nd EditionISBN: 978-0-470-09116-6
Paperback
576 pages
May 2006, ©2005
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Hans Kasper is Professor of Services and Retail Management
at Maastricht University and Director of Etil bv.
Piet van Helsdingen is Lecturer of Services Marketing at the Vrije Universiteit and a management trainer and consultant on service concepts in Amsterdam.
Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.
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