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Textbook

Services Marketing Management: A Strategic Perspective, 2nd Edition

Hans Kasper, Piet van Helsdingen, Mark Gabbott
ISBN: 978-0-470-09116-6
Paperback
576 pages
May 2006, ©2005
List Price: US $87.95
Government Price: US $58.84
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Services Marketing Management: A Strategic Perspective, 2nd Edition (0470091169) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Resources for Instructors

Companion Website
Lecturer support website containing suggested solutions to all end of chapter questions and case study questions, and PowerPoint slides containingall figures and tables from the book. 

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