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Textbooks & Course Offerings in General Marketing & Sales (9)

Services Marketing (0471180343) cover image
Textbook
Services Marketing
by David L. Kurtz, Kenneth E. Clow
September 1997, ©1998, Paperback
Applied Multivariate Techniques (0471310646) cover image
Textbook
Applied Multivariate Techniques
by Subhash Sharma
November 1995, ©1996, Hardcover
Marketing Theory: Evolution and Evaluation (0471635278) cover image
Textbook
Marketing Theory: Evolution and Evaluation
by Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett
January 1991, ©1988, Paperback
International Marketing Research, 3rd Edition (0470010959) cover image
Textbook
International Marketing Research, 3rd Edition
by C. Samuel Craig, Susan P. Douglas
December 2009, ©2005, Paperback
In Search of a New Logic for Marketing: Foundations of Contemporary Theory (0470061294) cover image
Textbook
In Search of a New Logic for Marketing: Foundations of Contemporary Theory
by Christian Gronroos
March 2008, ©2007, Paperback
Marketing Ethics (0631214232) cover image
Textbook
Marketing Ethics
by George G. Brenkert
March 2008, ©2008, Paperback, Wiley-Blackwell
Services Marketing Management: A Strategic Perspective, 2nd Edition (0470091169) cover image
Textbook
Services Marketing Management: A Strategic Perspective, 2nd Edition
by Hans Kasper, Piet van Helsdingen, Mark Gabbott
May 2006, ©2005, Paperback
International Marketing: Consuming Globally, Thinking Locally (0471897442) cover image
Textbook
International Marketing: Consuming Globally, Thinking Locally
by Andrew McAuley
June 2001, ©2001, Paperback
Understanding Marketing: A European Casebook (047186093X) cover image
Textbook
Understanding Marketing: A European Casebook
by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont
April 2000, ©2000, Paperback