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Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand

ISBN: 978-0-470-04022-5
Hardcover
256 pages
September 2006
List Price: US $29.95
Government Price: US $15.27
Enter Quantity:   Buy
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand (047004022X) cover image

"…exceeds expectations…pithy and witty…" ( CPO Agenda, December 2006)

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