Marketing Excellence: Winning Companies Reveal the Secrets of Their SuccessISBN: 978-0-470-06027-8
Hardcover
388 pages
January 2007
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Marketing is all about ideas. And Marketing Excellence is
about good ideas made great. The companies it features have
been selected because they are winners – both literally and
commercially. Literally in that they have received Marketing
Society Awards for their work in Britain; commercially in that
these efforts have resulted in measurable market success. They come
from a diverse range of markets; it’s likely that some
operate in yours.
Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.