Heavy Hitter Sales Wisdom: Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for SuccessISBN: 978-0-470-05231-0
Hardcover
272 pages
September 2006
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"Steve Martin takes a much-needed look at how successful
executives read verbal and nonverbal messages, which allows them to
quickly understand the subtext of their customers' minds. The best
part is that the author shares effective strategies that put more
fun into selling and more money into salespeople's pockets."
—Gerhard Gschwandtner Founder and Publisher, Selling
Power magazine
"Steve Martin's interesting examination of great leaders in
history and the parallels he draws between waging a war and waging
a sales campaign should be required reading for enterprise
salespeople."
—Jay Fulcher, Chief Executive Officer, Agile Software
"This powerful book provides real-world strategies you can use
to increase sales immediately!"
—Brian Tracy, President, Brian Tracy International, author,
Getting Rich Your Own Way
"Heavy Hitter Sales Wisdom goes beyond the traditional
description of sales cycles to the heart of selling. It's about the
emotional connection with the customer, but also the attack and
destruction of the competition."
—Olivier Helleboid, Vice President, Software Operations,
Hewlett-Packard
"Heavy Hitter Sales Wisdom provides field sales generals and
sales soldiers with tons of strategy, persuasion techniques, and
common-sense approaches to winning the hearts and minds of
prospects. This book will add new weapons to your arsenal."
—Tim Kelliher, Senior Vice President, Sales, DHL Global
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