Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your BrandISBN: 978-0-470-04022-5
Hardcover
256 pages
September 2006
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Robert Passikoff, phD, is a world-renowned leader in the
development of predictive marketing metrics, and the founder and
President of Brand Keys, Inc., a brand marketing consultancy with a
track record of big brand success. He is an adjunct associate
professor at New York University and a contributing editor for
Brandweek and Chief Marketer.