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Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand

ISBN: 978-0-470-04022-5
Hardcover
256 pages
September 2006
List Price: US $29.95
Government Price: US $15.27
Enter Quantity:   Buy
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand (047004022X) cover image

AUTHOR IS A NATIONALLY KNOWN BRANDING GURU AND APPEARS REGULARLY IN NATIONAL TV, RADIO, AND PRINT: Author or his firm are regularly cited marketing experts in BusinessWeek, The New York Times, USA Today, and Forbes, among others.

AUTHOR SPEAKING SCHEDULE: Passikoff speaks regularly and Brand Keys Inc. sponsors frequent conferences in conjunction with industry publications and organizations.

FOREWORD BY JACK TROUT: Marketing heavyweight and bestselling author Jack Trout provides the foreword.

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