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Textbook
The Business Marketing Course: Managing in Complex Networks, 2nd EditionISBN: 978-0-470-03450-7
Paperback
288 pages
October 2006, ©2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Notes on the Authors.
Preface to the Second Edition.
Chapter 1. The Idea Of Business Networks.
Chapter 2. Analysing Business Network.
Chapter 3. Customers and Suppliers.
Chapter 4. Technology, Business Networks and Business Marketing.
Chapter 5. Understanding Customers.
Chapter 6. Managing Relationships with Customers.
Chapter 7. Designing Offerings: Developing the Promise.
Chapter 8. Implementing the Offering: Fulfilling the Promise.
Chapter 9. Costs, Price and Value.
Chapter 10. Developing Marketing Strategy.
Index.
Related Titles
Marketing Management
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