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Textbook

The Business Marketing Course: Managing in Complex Networks, 2nd Edition

David Ford, Lars-Erik Gadde, Hakan Hakansson, Ivan Snehota
ISBN: 978-0-470-03450-7
Paperback
288 pages
October 2006, ©2007
List Price: US $65.95
Government Price: US $44.12
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The Business Marketing Course: Managing in Complex Networks, 2nd Edition (0470034505) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • Provides the ideal structure for a one semester introduction to business marketing
  • The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group.
  • The new edition is presented in a highly readable style with extensive use of examples and illustrations.
  • Each chapter in the book concludes with a study assignment based on the authors’ own experience of teaching business marketing.

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