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Textbook
The Business Marketing Course: Managing in Complex Networks, 2nd EditionISBN: 978-0-470-03450-7
Paperback
288 pages
October 2006, ©2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Professor David Ford is founder member of the IMP
(International Marketing and Purchasing) Group, a body of
researchers from eight countries which has carried out a number of
large-scale studies into international industrial marketing and
purchasing. He is also visiting professor at the University of
Texas and a member of the internal board of advisers for the School
of Business at Uppsala University in Sweden.
Hakan Hakansson is professor at the Nordic School of Management, BI, in Norway.
Lars-Erik Gadde is professor at Chalmers University of Technology in Sweden.
Ivan Snehota is professor at the University of Lugano in Switzerland.
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