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Textbook
The Business Marketing Course: Managing in Complex Networks, 2nd EditionISBN: 978-0-470-03450-7
Paperback
288 pages
October 2006, ©2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- All chapters are updated
- Chapters 5 and 7 have been rewritten
- New examples are included throughout
- The pedagogical structure will be enhanced by adding a number of case studies and exercises to the end of each chapter
- It includes a new chapter on how marketers can work effectively with colleagues in other functional areas.
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Marketing Management
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