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The Business Marketing Course: Managing in Complex Networks, 2nd Edition

David Ford, Lars-Erik Gadde, Hakan Hakansson, Ivan Snehota
ISBN: 978-0-470-03450-7
Paperback
288 pages
October 2006, ©2007
List Price: US $65.95
Government Price: US $44.12
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The Business Marketing Course: Managing in Complex Networks, 2nd Edition (0470034505) cover image
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"…the authors lead us through the subject in a clear and concise way." (Times Higher Education Supplement, 23rd February 2007)

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