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Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

ISBN: 978-1-84112-769-9
Paperback
168 pages
October 2007, Capstone
List Price: US $19.95
Government Price: US $10.17
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Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin (1841127698) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

David Taylor is one of the world's 50 most important marketing thinkers’ according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.

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