Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spinISBN: 978-1-84112-769-9
Paperback
168 pages
October 2007, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"Taylor...passes on his wisdom in the style of a story…giving
tips on creating a successful brand along the way."
(Artisan, September 2007)
"A funny story cooked up inside a marketing book" (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)
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