Conversations with Marketing MastersISBN: 978-0-470-02591-8
Hardcover
248 pages
March 2007
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Conversations with Marketing Masters offers new insights by
gathering the collected wisdom of the most influential marketing
thinkers of our age, each of whom has given a structured interview.
Covering a wide range of issues and illustrating concepts with
cases of success and failure, these seminal dialogues offer a rare
look at what made each master great – and a glimpse of the
marketing future.
The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.