Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spinISBN: 978-1-84112-769-9
Paperback
168 pages
October 2007, Capstone
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction.
QUARTER ONE: Branding for business.
1. January – The buzzword battle begins.
2. February – Brand-led business.
3. March – Elastic brands.
QUARTER TWO: From insight to brand vision.
4. April – Be the consumer.
5. May – GPS for your brand.
6. June – Brand trampoline.
QUARTER THREE: Test-driving the vision.
7. July – Show them the money.
8. August – Consumer test drive.
9. September – Don’t just think different, do different.
QUARTER FOUR: The rubber hits the road.
10. October – Rallying the troops.
11. November – Making money, not movies.
12. December – The sausage has landed.
Index.