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Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

ISBN: 978-1-84112-769-9
Paperback
168 pages
October 2007, Capstone
List Price: US $19.95
Government Price: US $10.17
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Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin (1841127698) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Introduction.

QUARTER ONE: Branding for business.

1. January – The buzzword battle begins.

2. February – Brand-led business.

3. March – Elastic brands.

QUARTER TWO: From insight to brand vision.

4. April – Be the consumer.

5. May – GPS for your brand.

6. June – Brand trampoline.

QUARTER THREE: Test-driving the vision.

7. July – Show them the money.

8. August – Consumer test drive.

9. September – Don’t just think different, do different.

QUARTER FOUR: The rubber hits the road.

10. October – Rallying the troops.

11. November – Making money, not movies.

12. December – The sausage has landed.

Index.

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