Free Gift Inside!!: Forget the Customer. Develop MarketeaseISBN: 978-1-84112-546-6
Paperback
300 pages
September 2003, Capstone
 Other Available Formats: E-book
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Free Gift Inside! offers an alternative solution to the difficulty
of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
Related Titles
Strategic Management
Read an Excerpt
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