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Free Gift Inside!!: Forget the Customer. Develop Marketease

ISBN: 978-1-84112-546-6
Paperback
300 pages
November 2003, Capstone
List Price: US $36.00
Government Price: US $18.36
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Free Gift Inside!!: Forget the Customer. Develop Marketease (1841125466) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

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