The New Bottom Line: Bridging the Value Gaps that are Undermining Your BusinessISBN: 978-1-84112-476-6
Hardcover
276 pages
August 2003, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Alan Mitchell is a leading marketing journalist with
a track record of challenging writing in a wide range of
publications, including the ‘seminal’ book Right
Side Up: Building Brands in the Age of the Organized Consumer
(HarperCollinsBusiness, 2001).
Andreas W. Bauer is Head of Roland Berger Strategy Consultants’ global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus.
Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm’s Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.
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