The New Bottom Line: Bridging the Value Gaps that are Undermining Your BusinessISBN: 978-1-84112-476-6
Hardcover
276 pages
August 2003, Capstone
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The value earth is moving under our feet. Consumer-facing businesses are facing an era of fundamental change: from product-centric to person-centric.
1. The Value Gaps.
Why today's businesses cannot - or do not want to - meet a whole
range of crucial consumer needs.
2. Untapped Assets.
Why these same businesses continually neglect - and miss the value
- of a whole range of hugely powerful, personal assets.
3. The New Bottom Line.
How a need breed of businesses are connecting these value gaps to
these untapped assets...to transform the business landscape.
4. Trading agency.
How looking at markets, rather than products and services, from the
buyer's point of view revolutionizes marketing processes - and its
consumer value.
5. Solution assembly.
How helping people to reach their personal objectives, rather than
sell them more ingredients, takes value to a new level.
6. Passion partnership.
Why helping people reach personal fulfillment will be a massive new
business in its own right.
7. Learning to fly.
Why, and how, the new bottom line requires the emergence of
completely new business models - and why migrating towards the new
bottom line is not a matter of choice.
8. Let the customer drive your company - literally.
How moving from push to pull adds value while cutting costs.
9. Organize operations around your customer.
How the imperatives of customer convenience and corporate
productivity connect.
10. Build partnerships around your customer.
How the new bottom line involves complete supply chains and value
networks, not just individual companies.
11. Become a company that works for me.
How the demand for 'value in my life' affects the workplace as well
as the market place.
12. Make marketing a service.
How to make marketing effective - by freeing it from its
seller-centric bias.
13. A New Vision of Value.
Strategic choices; evolutionary strategies.