Marketing Across CulturesISBN: 978-1-84112-471-1
Paperback
336 pages
September 2004, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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FONS TROMPENAARS is a Director of Trompenaars
Hampden-Turner (THT), an innovative centre of excellence in
intercultural management. He is the world's foremost authority on
cross-cultural management and is author and co-author of several
books, including Did the Pedestrian Die?, 21 Leaders for the
21st Century and the worldwide bestseller, Riding the Waves
of Culture.
PETER WOOLLIAMS is Professor of International Business at Anglia Business School. He is also an owner/partner in Trompenaar Hampden-Turner.
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