Marketing Across CulturesISBN: 978-1-84112-471-1
Paperback
336 pages
September 2004, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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"...a useful read for clients and agencies looking to penetrate
foreign markets..." (Media Week, 9th November 04)
"...a well-written book with a good balance of commentary, and facts and figures..." (Edge, September 2005)
"No-one understands cultural differences better than Trompenaars. He's one of the best speakers on this topic and it's good news that he has turned his attention to marketing." (The Marketer, 1st September 2005)
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