Resistance is Useless: The Art of Business Persuasion, Completely RevisedISBN: 978-1-84112-469-8
Paperback
288 pages
March 2003, Capstone
 |
||||||
Introduction.
The gentle art of persuasion.
Selling tanks to Genghis Kahn.
Risky business?
The gift of the earhole.
Mimicking sheepdogs.
Keeping promises, keeping customers.
Welcoming complaints.
The psychology of persuasion.
Negotiating: sympathize and trust no one.
Benefits, who benefits?
The big ones.
The end is nigh: close or launch-pad?
And finally ?
Related Titles
More By This Author
Strategic Management
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
