Dream Merchants & HowBoys: Mavericks, Nutters and the Road to Business SuccessISBN: 978-1-84112-465-0
Paperback
264 pages
December 2003, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Prologue.
Introduction.
i. In the beginning.
ii. Genesis.
iii. Genesis too.
iv. What should leaders do?
v. Dream Merchants.
vi. HowBoys.
DREAM MERCHANTS & HOWBOYS.
1. Luciano Benetton.
2. James Dyson.
3. Michael Dell.
4. Anita Roddick.
5. Inspiration.
6. Walt Disney.
7. Steve Case.
8. Tribute to the Unknown Nutter.
9. Jürgen Schrempp.
10. Richard Branson.
11. Roberto Goizueta.
12. Steve Jobs.
13. Herb Kelleher.
14. Howard Schultz.
15. Conclusion: Can it Work for You?
Sources and Further Reading.
Index.
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Strategic Management
Read an Excerpt
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