Dream Merchants & HowBoys: Mavericks, Nutters and the Road to Business Success

Introduction.

i. In the beginning.

ii. Genesis.

iii. Genesis too.

iv. What should leaders do?

v. Dream Merchants.

vi. HowBoys.

DREAM MERCHANTS & HOWBOYS.

1. Luciano Benetton.

2. James Dyson.

3. Michael Dell.

4. Anita Roddick.

5. Inspiration.

6. Walt Disney.

7. Steve Case.

8. Tribute to the Unknown Nutter.

9. Jürgen Schrempp.

10. Richard Branson.

11. Roberto Goizueta.

12. Steve Jobs.

13. Herb Kelleher.

14. Howard Schultz.

15. Conclusion: Can it Work for You?

Sources and Further Reading.

Index.