Basic Strategy in Context: European text and cases

1.1 Introduction

1.2 For the student: how to use the book

1.3 For the lecturer: resources

1.4 Introductory case: learning goals and objectives

1.5 Preliminary concepts

1.6 Trial case: Abrakebabra

1.7 Keyed links between case and example answers

Chapter 2 What is Strategy?

2.1 Introduction, learning goals and objectives

2.2 Preliminary concepts including a working definition of business strategy

2.3 Mini case: Mannesmann

2.4 Discussion of mini case

2.5 Main case: Fionia Bank – a regional savings bank from Denmark

2.6 Case analysis and theory section

2.7 Further student tasks and example answers

Chapter 3 Analysing the Internal Environment

3.1 Introduction, learning goals and objectives

3.2 Preliminary concepts

3.3 Mini case: Railtrack Plc

3.4 Discussion of mini case

3.5 Main case: Carlo Gavazzi Space

3.6 Case analysis and theory section

3.7 Further student task and example answer

Chapter 4 The External Environment

4.1 Introduction, learning goals and objectives

4.2 Preliminary concepts

4.3 Mini case: José Bové – French resistance against “malbouffe”

4.4 Discussion of mini case

4.5 Main case: Your Cup of Tea in Budapest

4.6 Case analysis and theory section

4.7 Further student tasks and example answers

Chapter 5 Stakeholders and Corporate Governance

5.1 Introduction, learning goals and objectives

5.2 Preliminary concepts

5.3 Mini case: Shell Brent Spar

5.4 Discussion of mini case

5.5 Main case: the DaimlerChrysler takeover

5.6 Case analysis and theory section

5.7 Further student tasks

Chapter 6 Ethics

6.1 Introduction, learning goals and objectives

6.2 Preliminary concepts

6.3 Mini case: Marta Andreasen EU whistleblower

6.4 Discussion of mini case

6.5 Main case: Shell shock – why do good companies do bad things?

6.6 Case analysis and theory

6.7 Further student tasks

Chapter 7 Strategic Direction

7.1 Introduction, learning goals and objectives

7.2 Preliminary concepts

7.3 Mini case: Samsung Motors Inc.

7.4 Discussion of mini case

7.5 Main case: GKN

7.6 Case analysis and theory section

7.7 Further student tasks

Chapter 8 Focus – Differentiation or Low Cost

8.1 Introduction, learning goals and objectives

8.2 Preliminary concepts

8.3 Mini case: Swatch

8.4 Discussion of mini case

8.5 Main case: Ryanair – the low fares airline

8.6 Case analysis and theory section

8.7 Further student tasks

Chapter 9 Change

9.1 Introduction, learning goals and objectives

9.2 Preliminary concepts

9.3 Mini case: PUMA

9.4 Discussion of mini case

9.5 Main case: Chiquita Bananas (CBI)

9.6 Case analysis and theory section

9.7 Further student tasks

Chapter 10 Mergers and Acquisitions

10.1 Introduction, learning goals and objectives

10.2 Preliminary concepts

10.3 Mini case: Singcontrol

10.4 Discussion of mini case

10.5 Main case: Santander is coming to town – the acquisition of Abbey National by Grupo Santander

10.6 Case analysis and theory section

10.7 Further student tasks

Chapter 11 Control

11.1 Introduction, learning goals and objectives

11.2 Preliminary concepts

11.3 Mini case: Nick Leeson

11.4 Discussion of mini case

11.5 Main case: Abrakebabra from Ireland

11.6 Case analysis and theory section

11.7 Further student tasks

Chapter 12 Knowledge and the Learning Organisation

12.1 Learning goals and objectives

12.2 Introduction

12.3 Mini case: the Beer Game

12.4 Discussion of mini case

12.5 Main case: Siemens ShareNet – five steps to creating a global knowledge-sharing system

12.6 Case analysis and theory section

12.7 Further student tasks

Chapter 13 Innovation and Corporate Entrepreneurship

13.1 Introduction, learning goals and objectives

13.2 Preliminary concepts

13.3 Mini case: Unilever Liquid Gold – innovation on a European scale

13.4 Discussion of mini case

13.5 Main case: UniBrew – how do established companies deal with radical innovation projects?

13.6 Case analysis and theory section

13.7 Further student tasks

Chapter 14 Culture

14.1 Introduction, learning goals and objectives

14.2 Preliminary concepts

14.3 Mini case: Starbucks in France

14.4 Discussion of mini case

14.5 Main case: goodbye Deutschland – a case study of Wal-Mart’s failure in Germany – everyday low crisis

14.6 Case analysis and theory section

14.7 Further student tasks

Chapter 15 Leadership

15.1 Introduction, learning goals and objectives

15.2 Preliminary concepts

15.3 Mini case: Alain Perrin and Cartier

15.4 Discussion of mini case

15.5 Main case: Carlos Ghosn and Nissan

15.6 Case analysis and theory section

15.7 Further student tasks

Chapter 16 Integrative Case

16.1 Learning goals and objectives

16.2 Introduction

16.3 Main case: Samsung

16.4 Case analysis with Questions around main topics of the preceding chapters with model answers

16.5 Further student tasks

Index