Basic Strategy in Context: European text and cases

The target market is undergraduate students completing a course in strategic management. The undergraduate students will probably be in the final year of a bachelor in business degree. There may also be some demand among graduate students at the beginning of a Masters course. As the author is a professor at a continental European university, he feels it is necessary to point out that there is a widespread demand, beyond the traditional Anglo-Saxon countries, for English language business and case books. The book is targeted at European not American users.