Basic Strategy in Context: European text and cases

ISBN: 978-1-4051-6108-4

Paperback

422 pages

June 2010, Wiley-Blackwell

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"Thomson and Baden-Fuller have crafted a highly original and practical strategy textbook covering a wide range of strategic issues, debates, and frameworks. Their work contains a thorough overview of the strategy field, appealing cases of European firms such as Abrakebabra and Your cup of tea, as well as insightful treatises on the Brent Spar ignominy and the weapon industry. The clever combination of mini-cases, theory, questions and full-fledged cases, and a clear overall structure ensure that students obtain a representative image of strategy as it plays out in the 21^st century"
Paul W.L. Vlaar, Associate Professor
Vrije Universiteit Amsterdam
Faculty of Economics and Business Management