Basic Strategy in Context: European text and casesISBN: 978-1-4051-6108-4
Paperback
422 pages
June 2010, Wiley-Blackwell
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Although Prof. Neil Thomson has been Professor of
International Business at the University of Applied Sciences,
Nürnberg, Germany since 1999 and lived in Germany from the
early 1980s, he is British by birth. He has a PhD from City
University in London, MBA from Cornell University, USA, and a BSc
from Bradford University, GB. He has extensive industrial
experience in the oil industry and consulting, as well as a spell
working for the US Government as a financial controller. He has
several articles published in the LRP journal.
Prof. Charles Baden-Fuller is Centenary Professor of Strategic Management at the Cass Business School, City University London. He is Editor-in-Chief of the LRP journal and a member of the European Academy of Management EURAM. He is author of many influential journal articles and co-author of Rejuvenating the Mature Business and Strategic Innovation.