Wiley.com
Print this page Share

Fashion Marketing, 3rd Edition

Mike Easey (Editor)
ISBN: 978-1-4051-3953-3
Paperback
280 pages
November 2008
List Price: US $47.99
Government Price: US $32.64
Enter Quantity:   Buy
Fashion Marketing, 3rd Edition (1405139536) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani)

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?

Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:

· deals with contemporary issues in fashion marketing

· up-to-date examples of global good practice

· exclusively about fashion marketing

· a unique contribution on range planning with a practical blend of sound design sense and commercial realism

· a balance of theory and practice, with examples to illustrate key concepts

· clear worked numerical examples to ensure that the ideas are easily understood and retained

· over 50 diagrams

· a glossary of the main fashion marketing terms and a guide to further reading

· a systematic approach to fashion marketing, not hyperbole or speculation.

The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.

See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

CourseSmart
Instant access to textbooks as eTextbooks. Learn more at coursesmart.com

Related Titles

Clothing & Fashion Design

by Kathryn McKelvey, Janine Munslow
by Helen Goworek
by Barbara Burman (Editor), Carole Turbin (Editor)
Back to Top