Fashion Marketing, 3rd EditionISBN: 978-1-4051-3953-3
Paperback
280 pages
November 2008
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Knowledge of marketing is essential to help ensure success and
reduce the risk of failure in fashion. For the designer starting up
in business, this book offers a guide to the major decisions that
will enable you to fulfil your creative potential and be a
financial success: What are the major trends we should be
monitoring?; How should we set our prices?; What is the most
effective way to get our message across about the new product
range?; Which colour-wash will be the most popular with
buyers?
Marketing is now a firmly established element of most fashion
and clothing courses. Fashion Marketing is written to meet
students’ requirements and has many features making it
essential reading for anyone involved in the fashion and clothing
business:
· deals with contemporary issues in fashion marketing
· up-to-date examples of global good practice
· exclusively about fashion marketing
· a unique contribution on range planning with a practical
blend of sound design sense and commercial realism
· a balance of theory and practice, with examples to
illustrate key concepts
· clear worked numerical examples to ensure that the ideas
are easily understood and retained
· over 50 diagrams
· a glossary of the main fashion marketing terms and a
guide to further reading
· a systematic approach to fashion marketing, not hyperbole
or speculation.
The new edition has been updated throughout with new material on
different promotional media, visual marketing and international
marketing research; and new coverage of internal marketing, supply
chain management, international marketing communications as well as
the role of the internet.
See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.