Textbook
Fashion Marketing, 3rd EditionISBN: 978-1-4051-3953-3
Paperback
280 pages
October 2008, ©2009
Other Available Formats: E-book
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Download Title | Size | Download |
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Powerpoint slides to accompany each chapter The slides for all chapters are stored in a single ZIP archive. If your computer is not capable of opening ZIP archives, you can download a free trial of Winzip. Part A: Understanding Fashion Marketing Chapter 1: An Introduction to Fashion Marketing Part B: Understanding and Researching the Fashion Purchaser Chapter 3: The Fashion Consumer and Organizational Buyer Part C: Target Marketing and Managing the Fashion Marketing Mix Chapter 5: Segmentation and the Marketing Mix |
4.62 MB | Click to Download |
Tutor Support Materials | 905.06 KB | Click to Download |
Sample Chapter - Chapter 2 | 344.32 KB | Click to Download |