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Textbook

Fashion Marketing, 3rd Edition

Mike Easey (Editor)
ISBN: 978-1-4051-3953-3
Paperback
280 pages
October 2008, ©2009
List Price: US $37.50
Government Price: US $32.64
Enter Quantity:   Buy
Fashion Marketing, 3rd Edition (1405139536) cover image
Other Available Formats: E-book

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Powerpoint slides to accompany each chapter

The slides for all chapters are stored in a single ZIP archive. If your computer is not capable of opening ZIP archives, you can download a free trial of Winzip.

Part A: Understanding Fashion Marketing

Chapter 1: An Introduction to Fashion Marketing
Chapter 2: The Fashion Market and the Marketing Environment

Part B: Understanding and Researching the Fashion Purchaser

Chapter 3: The Fashion Consumer and Organizational Buyer
Chapter 4: Fashion Marketing Research

Part C: Target Marketing and Managing the Fashion Marketing Mix

Chapter 5: Segmentation and the Marketing Mix
Chapter 6: Designing and Marketing Fashion Products
Chapter 7: Pricing Garments and Fashion Services
Chapter 8: Fashion Distribution
Chapter 9: Fashion Marketing Communications
Chapter 10: Fashion Marketing Planning

4.62 MB Click to Download
Tutor Support Materials 905.06 KB Click to Download
Sample Chapter - Chapter 2 344.32 KB Click to Download

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