Fashion ForecastingISBN: 978-1-4051-4004-1
Paperback
232 pages
October 2008, Wiley-Blackwell
|
Everyone in the fashion business needs to develop an essential
survival skill: how to interpret the intelligence provided by the
fashion forecasting industry, to anticipate and respond to emerging
trends.
Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
Instant access to textbooks as eTextbooks. Learn more at coursesmart.com