Fashion Marketing, 3rd EditionISBN: 978-1-4051-3953-3
Paperback
280 pages
November 2008
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Discusses contemporary issues using up-to-date British and
international examples
- Numerical concepts are explained with clear worked
examples
- Book's website (www.blackwellpublishing.com/easey) provides
free on-line support for tutors and students
- Theory and practice are well balanced with relevant examples to
illustrate key concepts and principles
- New elements include: impact of the internet on marketing and distribution, visual marketing, and international marketing research
Related Titles
Clothing & Fashion Design
Evaluation Copy
Read an Excerpt
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