Blunders in International Business, 4th EditionISBN: 978-1-4051-3492-7
Paperback
192 pages
March 2006, Wiley-Blackwell
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Preface.
1. Introduction.
The Role of Culture.
The Role of Communication.
Structure.
2. Production.
Location/Layout.
Product.
Package.
Color.
Summary.
3. Names.
Product Names.
Company Names.
Summary.
4. Marketing.
Promotions.
Pricing.
Summary.
5. Translation.
Carelessness.
Multiple Meanings.
Idioms.
Summary.
6. Management.
Cultural Differences.
Labor Relations.
Summary.
7. Strategic Management.
Entry Mode.
Supply Problems.
Complex Problems.
Additional Mistakes.
Summary.
8. Other Areas of International Business.
Legal.
Finance.
Market Research.
Summary.
9. Lessons Learned.
Adaptation.
Nationalism.
Promotion.
Translation.
Market Research.
Conclusion.
Notes.
Index of Companies.
Index of Places.
Index of Products
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International Management
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