Entrepreneurial Strategies: New Technologies in Emerging MarketsISBN: 978-1-4051-4167-3
Hardcover
248 pages
August 2006, Wiley-Blackwell
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This book presents a series of studies from different scholars,
looking at entrepreneurial strategies and innovation in emerging
market economies.
- Represents the view of the entrepreneur in local as well as
multinational corporations.
- Focuses on how entrepreneurial activities can take advantage of
new technologies in emerging market economies.
- Considers how companies operating in EMEs can cope with the
main environmental constraints.
- Written in an accessible style, free from jargon, and does not require any prior technical knowledge.